HomeStory came to me looking for a brand system for their 2026 loan officer engagement initiative campaign. The goal was to reposition HomeStory from a vendor tool into a competitive edge for loan officers by creating a branded onboarding experience, tiered rewards system, and motivational campaign that encouraged long-term adoption. The project focused on building confidence, driving behavior change, and fostering community through strategic messaging, branded merchandise, gamification, and a cohesive visual identity that made participation feel exclusive and aspirational.

Leaning into HomeStory's goal of gamifying the user experience, I developed a game-inspired visual system that positions the product as an exclusive power-up, giving users a strategic edge to close more deals and "win the game." Using iconography, symbols, and patterns designed to scale across a variety of assets, the system creates a cohesive visual language that extends throughout the campaign. Tiered reward graphics reinforce progression and achievement, encouraging continued engagement while supporting the brand's "Unfair Advantage" message.